About The Brand
Enchantress is a sustainable and ethical clothing brand designed and made in Christchurch, New Zealand. Each piece is unique and one of a kind.
Founder, Laura Borrmeister, established this brand to help create a cleaner fashion industry. Graduating from Massey University in 2021 with a first-class honours degree in Fashion Design and a minor in Marketing, Laura was determined to create a clean fashion brand. We make timeless statement pieces from scrap fabric, old curtains and discarded mens’ shirts, giving them a second life. Laura hand sources these from op-shops across her hometown. She is also given scraps from businesses like interior design studio ‘LHDesigns’, saving them from landfill. All fabrics are sustainably washed with cold water and eco-friendly washing liquids before being transformed into the garments you see here.
Founder Laura Borrmeister
Because we source fabrics of all different sizes, the fit of each piece is determined by what we can source. However, our aim is to make garments for everyone and each piece can be customised to work with you across fluctuations in your weight and shape. We don’t make clothes for you to fit into: we make clothes to fit you.
When you wear our pieces, you’re wearing something in a colour, pattern and fit you’ll never see elsewhere and you’re supporting us to make the change the fashion industry needs to make for our future.
Laura was elected as a semi-finalist, 1 of 30, in the 2022 Redress Design Award competition. This competition is based in Hong Kong and is the largest sustainable fashion design competition in the World.
We do not participate in fast fashion. Our prices reflect the time that goes into seeking out fabrics we think you’ll love at second-hand stores, creating a new pattern from scratch for every piece of fabric so we have no fabric waste, and handmaking every garment you buy. We might be higher priced than fast fashion brands, but when you buy from us you are buying quality, you are buying sustainability, and you are not buying slave labour.
Laura and model ‘Ruby Holling’.